ANALISIS KONTRIBUSI USAHA JAJANAN TEMERODOK TERHADAP PEREKONOMIAN MASYARAKAT DI DUSUN KUTE TIMUK DESA SAKRA KECAMATAN SAKRA KABUPATEN LOMBOK TIMUR

Septina Jussaniyah; Ahmad Suhendri; Baiq Rizka Milania Ulfah; Muhammad Sayuti

doi:10.59003/nhj.v6i2.2211

Authors

Septina Jussaniyah Universitas Islam Al-Azhar
Ahmad Suhendri Universitas Islam Al-Azhar
Baiq Rizka Milania Ulfah Universitas Islam Al-Azhar
Muhammad Sayuti Universitas Islam Al-Azhar

DOI:

https://doi.org/10.59003/nhj.v6i2.2211

Keywords:

Temerodok, MSMEs, Local Economy, Community Income, Traditional Culinary

Abstract

The temerodok snack business is one of the traditional culinary MSMEs that has developed in Sakra Village, East Lombok Regency. This business has cultural and economic value for the local community. This study aims to analyze the contribution of the temerodok snack business to the community economy in Kute Timuk Hamlet, Sakra Village. This study used a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. The results showed that the temerodok business contributed positively to increasing community income, creating employment opportunities, and strengthening local economic circulation. In addition, the business also contributes to preserving traditional Sasak culinary culture. However, business actors still face several obstacles such as limited capital, conventional marketing systems, and low utilization of digital technology. Therefore, support from the government and innovation in product marketing are needed so that the temerodok business can develop sustainably.

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