PENGARUH ONLINE CUSTOMER REVIEW, E-SERVICE QUALITY, DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA MELALUI TOKOPEDIA

Authors

  • Fatana Suastrini Universitas Islam Negeri Mataram
  • Muhammad Helmy Reza Universitas Islam Negeri Mataram

DOI:

https://doi.org/10.59003/nhj.v5i12.2026

Keywords:

online customer review, e-service quality, trust, purchase decision

Abstract

This study aims to determine the influence of online customer reviews, e-service quality, and trust on students' purchasing decisions on Tokopedia. This study used a quantitative method with a questionnaire as the data collection technique. The sample used was 100 student respondents at the State Islamic University of Mataram using a purposive sampling technique. The analytical method used to prove the research hypothesis was Structural Equation Modeling (SEM). The results showed that online customer reviews, e-service quality, and trust had a positive and significant influence on students' purchasing decisions on Tokopedia.

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References

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Published

2026-05-30

How to Cite

Suastrini, F., & Muhammad Helmy Reza. (2026). PENGARUH ONLINE CUSTOMER REVIEW, E-SERVICE QUALITY, DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA MELALUI TOKOPEDIA. Nusantara Hasana Journal, 5(12), 26–31. https://doi.org/10.59003/nhj.v5i12.2026

Issue

Vol. 5 No. 12 (2026): Nusantara Hasana Journal, May 2026

Section

Articles

License

Copyright (c) 2026 Fatana Suastrini

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